At Stoke United, the welfare and safety of our players is our number one priority. If you have any concerns whatsoever, please contact the club committee members. Alternatively please go to the following link for further guidance: .

Our club Welfare Officer is Tom Long and is available at: and 07957 717 666


Stoke United branded club items can be purchased directly through our club shop here:



Kick It Out is an organisation that encourages equality and works throughout the football, and educational sectors to challenge discrimination. This organisation is inspiring many grassroots clubs as possible to support the fight for equality in football by encouraging inclusive practices and campaign for positive change. Kick It Out has helped enact a huge cultural shift in the approach of individual supporters, clubs and footballing institutions to equality. At grassroots and in the professional game, Kick It Out is a reporting bureau that will raise incidents of discrimination with the relevant authorities and support victims through the process. The organisation has supported thousands of victims since its inception, and has created a number of educational resources which teach stewards how to correctly identify discrimination towards marginalised groups. Whether it’s attempting to enact cultural change or offering support to victims of discrimination, Kick It Out has been a leading organisation in attempting to achieve cohesion in British society.


We adhere to the following equality, inclusion and discrimination guidelines set out by Kick It Out. 

We are committed to ensuring a safe environment for all participants by applying equality, diversity and inclusion in our day to day operations.

We are promoting awareness of the benefits of equality, inclusion and diversity with a clear understanding that football belongs to and shouldbe enjoyed by anyone who wants to participate in it.

In activities we do not discriminate or treat anyone less favourably on the grounds of age, gender, gender reassignment, sexual orientation, marital status, race nationality, ethnic origin, colour, religion/belief, ability or disability.

We do not tolerate harassment, bullying, abuse or victimisation of any kind and will assure the correct reporting procedures are actioned if any of the mentioned does occur under our supervision.

We are committed to taking action where inequalities exist.We take a stance assuring good practice is encouraged internally and to our sponsors, partners and the wider community.

As part of our commitment to the eradication of discrimination in football and the promotion of equality, inclusion and diversity, a minimum of one member of our comittee and/or coaching staff will be fully educated on the procedures around reporting incidents of discrimination including through the appointed officials, our county FA, the Kick It Out website and app.


It is with pleasure that we can say that Stoke United Football Club has achieved the prestigious FA Chartered Standard Award.

The FA Charter Standard kitemark is awarded to football clubs who provide a high quality football experience. FA Charter Standard clubs are proven to be well run, sustainable, and importantly place child protection, quality coaching and safety paramount.

FA Charter Standard Club

The FA Charter Standard Club Award is for clubs with youth teams under the age of 18. The award is designed to reward best practice, aid delivery across the club volunteer spectrum and educate coaches and club officials to the minimum FA criteria:

• Club Constitution / Rules

• Copy of Annual Accounts

• Codes of Conduct for players, coaches, parents and officials

• Equity Policy: To show equal opportunities in the club

• FA Safeguarding Children Policy: Appoint a designated Club Welfare Officer who should have attended FA Child Protection workshop and completed a FA CRB check

• Insurance

• Qualified Coaches: One coach per youth team should have achieved Level 1 and applied for or completed an enhanced FA CRB check

• Minutes from Committee meetings (AGM’s, EGM’s)

• Signed up to the Respect Campaign

• Designated Volunteer Co-ordinator

• A school – club link established

• First Aid Equipment – club to ensure first aid equipment is available at all coaching sessions and matches.

• One coach to have attended The FA Age Appropriate – Introductory Module by July 09 (new clubs) or July 2010 (existing clubs)

• Regular Briefings